The Client
CosMedics at Richmond Plastic Surgeons
The Project
Fraxel Laser Campaign
Riddick created an award-winning skin care advertising campaign to promote CosMedics’ new Fraxel laser, which resulted in significant interest and new patients for that service. They were the first plastic surgery practice in central Virginia to acquire the Fraxel laser.
Their patients benefit from its ability to smooth aging skin and remove age spots without negative side-effects. Rather than show the traditional "Before and After" images of patients, the campaign uses humorous metaphors to explain the benefits.
