The Client
Anthem
The Project
Branding for Publications, Marketing & Displays
Riddick collaborated with one of the nation’s leading health care providers to design and develop a new look and feel for their entire suite of publications, marketing material and display signage. The visual theme, "transition in motion," was meant to complement the name change Anthem had recently undergone (Formerly Trigon Blue Cross/Blue Shield) and reflect the diversity of its customer base.
